Savile Row Open House & Burlington Arcade Cocktail Reception

15th June 2012: In recognition of the inaugural London Collections: Men, the bespoke tailors of Savile Row and the gentlemen’s requisites houses of the Burlington Arcade will co-host a cocktail reception for the British fashion industry, international press and the historic houses in Mayfair, Piccadilly and St. James’s who have dressed the world’s most elegant men for centuries.

Savile Row meets the Burlington Arcade will begin at 4pm when the bespoke tailors of Savile Row open their showrooms and workshops to invited guests. In addition to the Savile Row open house, each of the tailors will be showing a bespoke garment cut in fine quality lightweight wool to showcase the Woolmark Company’s Cool Wool campaign. These models will be displayed in all of the Savile Row tailors’ windows.

Savile Row and the Burlington Arcade are honoured to be taking delivery of a collection of vintage and new model Maserati sports cars supplied by


HR Owen, the UK’s leading luxury car retailer, that will be on show on the Row and outside the arcade. Maserati’s elegant heritage cars and ultra-modern current models will sit perfectly on the Row, reflecting the streets’ eclectic mix of the classic and cutting edge tailoring houses.

At 6.30pm our guests are invited to the Burlington Arcade – the world’s grandest and oldest covered shopping street built in 1819 – where shops will remain open for a cocktail reception co-hosted by the London Evening Standard. The Savile Row Collins and Burlington Beadle will be mixed especially for the event by the Savoy American Bar head Erik Lorincz. Mr Lorincz’s Burlington Beadle cocktail is mixed in honour of the arcade’s guardians for whom Henry Poole & Co has made magnificent new liveries unveiled to the press this evening.

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