The Woolmark Company

As a supporter of London Collections: Men, The Woolmark Company continues to expand and develop their activities and designer partnerships during the events and show schedule as a way to highlight the relevance of Merino wool across the seasons within menswear and especially within the British fashion and textile manufacturing industry. As in previous seasons The Woolmark Company will join forces once again with Savile Row to present The English Gentleman at Apsley House, Number One London. The event will be a journey through different facets of British men’s style in celebration of the bicentenary of The Battle of Waterloo, encompassing Merino wool in each of the tableaux created around the venue.

Celebrating an authentic English approach to menswear, highlighting Merino Wool yarns, fabrics and garments produced by some of the world’s most prestigious manufacturers and tailors which demonstrate the craftsmanship and heritage. The collaboration seeks to raise awareness of wool’s natural performance properties and versatility across the seasons and product categories. Merino Wool naturally ‘breathes’, effectively regulating the wearer’s body temperature keeping them warm in winter and cool in summer. Wool naturally absorbs moisture, and nullifies odour, resists static electricity and provides natural UV protection, does not ignite so is safe to wear. Merino Wool has a natural elasticity due to the fibre crimp which helps garments resist creasing and retain their shape, and are less likely to pill due to the longer fibre lengths used in manufacture to ensure guaranteed garment performance.

Australia has provided Merino Wool to the global manufacturing industry for over 200 years. England has always had a thriving wool trade, and cloth has been exported from England since Roman times providing the UK with an important trade revenue. The seat of the Lord Speaker in the House of Lords is referred to as The Woolsack and has been used in recognition of this thriving and important trade for the British economy since the reign of King Edward III. Over 200 years ago, the British regimental clothier documents reference Melton wool being used for military coats, waistcoats, trousers and breeches. Still used today for military garments and also produced today for updated military-style garments in lighter weights that are wearable by today’s consumer in today’s environments, less demanding of the historic requirements.  Cavalry Twill worn by military cavalrymen throughout history and made from Merino Wool from a worsted spun wool warp with a woollen weft, tightly woven and then mill finished to emphasise the double-twill lines on the face of the cloth. Cavalry Twill is selected for its soft handle, textural surface appearance, and the variety of applications and will see a strong upsurge in presence in updated design styles for A/W 15/16. A video and images capturing the mood and lifestyle of The English Gentleman and military styling for Autumn/Winter 15/16 has been created by Nick Leary Photography.


This season uses these historic fabric designs and weaves in iconic and updated styles to demonstrate the historic longevity and versatility of Merino Wool, focussing on Meltons, Tweeds, Cavalry Twill, Flannels, Luxury Suitings and Coatings. Introducing innovation in technology and application through the addition of waterproof finishes to coats, and a wool/cotton blend for shirtings. The versatility and performance of Merino Wool is a key factor in why it has always been used across the centuries for military uniforms, and is still used today.

This live display shows the true versatility of Merino Wool and its abundance in garment uses, richness in colour, texture and softness. Extreme gratitude is expressed to the luxury weavers, spinners, knitters and merchants from the UK who have supplied Merino Wool fabrics; provided to the tailors as a contribution to the project for the creation of the range of iconic Merino Wool and wool blend garments.

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Woolmark for Savile Row London Collections Men English Gentleman

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